Google Ads For Trades,
Run By An Operator.
AOS manages Google Ads campaigns for HVAC, plumbing, and electrical contractors across the United States. Every dollar tracked. Every conversion measured. No junior account managers, no monthly slide decks — built and overseen by experts running your account like it's their own.
Google Captures The Dollar. Meta Captures The Memory.
When a homeowner's AC dies at 7pm in July, they don't open Instagram. They type “AC repair near me” into Google. That single search is the most valuable moment in your funnel — it's a person with a credit card, an emergency, and zero patience for comparison shopping. If your business doesn't appear in the top three results, the call goes to someone else.
That's the math for trades. Google captures existing demand — people who already know what they need and are ready to buy right now. Meta builds the memory that gets them to your name when the moment comes. Both matter. But Google is the channel that turns intent into revenue this week, not next quarter. That's why AIREVIN runs Google first.
What AOS Builds For You
Account Architecture
- Google Ads account setup or audit if existing
- Campaign structure by service category (repair, installation, maintenance, emergency)
- Ad group segmentation by service type and intent
- Conversion tracking installation (calls, form submits, booked appointments)
- Google Analytics 4 integration
- Call tracking integration where applicable
Campaign Management
- Search campaigns with phrase and exact match keyword strategy
- Local Services Ads management (if eligible)
- Performance Max campaigns after 30+ baseline conversions
- Weekly negative keyword discipline
- Smart Bidding strategy progression (Maximize Conversions → Target CPA → Target ROAS)
- Quality Score monitoring and ad copy iteration
Reporting & Communication
- Monthly performance report with revenue attribution
- Bi-weekly 30-minute strategy call
- Direct operator access — no junior account managers
- Real-time dashboard access via AOS Client Portal
Strategy & Optimization
- Clarity Intelligence Report on signup — your market, competitors, opportunity gaps
- Quarterly campaign architecture review
- Seasonal bid adjustments (summer cooling, winter heating, storm response)
- Landing page conversion guidance
The Operating System
AOS runs Google Ads campaigns inside the internal AIREVIN Operating System. It pulls live campaign data from Google Ads, layers on call tracking and GA4 signals, runs analysis through a frontier AI model, and surfaces specific recommendations daily. Every adjustment made to your account is logged, tested, and reviewed against a 7-day baseline. Nothing happens by gut.
Conversion Tracking First
Before any campaign goes live, conversion tracking is fully installed and tested. Phone calls (over 60 seconds), form submissions, booked appointments — all firing into Google Ads as primary conversions. If we can't measure it, we don't run it.
Search & LSA First, PMax After 30
New accounts start with Search campaigns and Local Services Ads where eligible. Performance Max gets added only after your account has 30+ conversions in 30 days — without that data, PMax burns budget on irrelevant placements. This is the discipline most agencies skip.
Negative Keyword Discipline
Industry data shows 30–60% of trades Google Ads budgets get wasted on irrelevant search terms — job seekers searching “HVAC career,” DIY shoppers searching “AC unit Home Depot,” tire kickers searching “free AC repair.” AOS surfaces search-term anomalies weekly, and our team adds negatives. The list grows for the first 90 days, then stabilizes.
Bidding Strategy Progression
New campaigns start on Maximize Conversions to gather signal. Once you have 15+ conversions per campaign per month, we move to Target CPA. Once revenue tracking is dialed in, we move to Target ROAS. Each step requires data the previous step earned. Skipping ahead loses money.
What This Looks Like In Practice
AIREVIN currently manages Google Ads for an HVAC contractor in Central Florida through the AIREVIN Manager Account (MCC). Account stats below cover Jan 1 – May 18, 2026.
Lean spend, disciplined targeting. Performance numbers reflect active management — actual outcomes vary by market, season, and operator inputs.
Built For Trades Operators
This is the right service if:
- → You're an HVAC, plumbing, or electrical contractor doing $500K–$5M annual revenue
- → You operate residentially (commercial accounts need different bidding)
- → You're located anywhere in the United States — Google Ads doesn't require local proximity
- → You can commit $2,500+/mo in Google ad spend (under that, there isn't enough signal to optimize)
- → You already have a website that loads fast and clearly states what you do
- → You have a system for answering phone calls during business hours
This is not the right service if:
- You expect leads in week one — Google Ads needs 30–60 days to learn your account
- You can't track the revenue from a booked job back to a lead source
- You want to “just run ads and see what happens”
- Your business is under $500K revenue (Google Ads economics break below that for residential trades)
What's Outside The Engagement
- Ad spend — paid directly to Google, separate from the $1,500/mo management fee
- Meta Ads — available as Tier 2 ($2,500/mo total) but only for Central Florida clients due to the on-site content requirement
- Website builds or major landing page redesigns — We'll advise on conversion optimization but won't redesign your site
- SEO — a different discipline with different timelines; ask if you need a referral
- Call answering or lead nurture — We'll send qualified calls; you have to answer them
Managed Through The AIREVIN MCC
AIREVIN operates a Google Ads Manager Account (MCC ID 869-292-4078) that consolidates all client accounts under one operator-level view. Your Google Ads account stays in your name, paid with your credit card, fully owned by you. The MCC structure gives AIREVIN operator-grade access for management while keeping ownership and billing entirely yours. If we ever part ways, your account walks with you — no transfer hostage games.
Apply For Google Ads Management
$1,500/mo · No long-term contract · 30-day notice to cancel. AIREVIN takes on a limited number of new accounts per quarter to maintain quality. If we're a fit, the first deliverable is a Clarity Intelligence Report within 5 business days of signup.