Real Numbers, From Real Accounts.
These are real AIREVIN accounts. The numbers below are shown as the platforms report them — no rounding up, no cherry-picked date ranges. Clients are anonymized by request, but the campaigns, spend, and results are exactly what ran.
30% More Leads. Cost Per Lead Didn't Move.
A Central Florida dealer selling custom steel buildings and on-lot sheds, running Meta lead generation through AIREVIN.
The last two quarters, head to head:
That's the entire job in one line: spend more, get proportionally more, pay the same per lead. Most accounts degrade when you scale them. This one didn't — in April we cut targeting down to only the counties where the dealer delivers fully turnkey with their own crews, concrete to completion, and rewrote the ads around that stronger promise. Tighter area, more valuable offer, same cost per lead at higher volume.
Over the full engagement (31 months):
The honest notes: These are Meta-reported leads under Meta's standard attribution window. They don't include phone-in leads Meta can't see — so if anything, the real totals run higher than what's shown here.
Both Channels, One Quarter: Google Conversions Up, Cost Down. Meta Engagement Doubled On The Same Audience.
A Central Florida HVAC contractor running the full AIREVIN stack — Google capturing demand, Meta building memory with real on-site content.
Google (the interception layer)
Quarter-over-quarter, spend grew 74% while cost per conversion fell 38% ($50.31 → $31.04) and tracked conversions nearly tripled (16 → 45). That improvement came while we deliberately excluded branded searches from Performance Max — cheap “they already knew us” conversions were removed from the count, and efficiency still improved.
Meta (the memory layer)
Same quarter, essentially the same audience reached (~280K people): clicks more than tripled (7,936 → 25,770), cost per click dropped 48% ($0.78 → $0.41), and click-through rate nearly doubled (0.82% → 1.59%). Same people — but the creative switched from general branding to specific, action-driven offers: replacement quotes for aging systems, and an affordable annual maintenance plan with service discounts. Twice the response at half the cost per click.
The honest notes: Google “conversions” are Google-tracked actions (calls, form fills, and local actions), reported under Google's attribution. Meta figures are delivery metrics from the platform. We show the numbers as the platforms report them and tell you exactly what they mean — that's the whole point.
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